Comment by JumpCrisscross
Comment by JumpCrisscross 5 hours ago
> Them having bolted on ChatGPT in the ugly way they did is evidence though
That's evidence they forced themselves. Not that there was a forcing function. That's the whole point of the top comment. (Mine.) They rushed where they didn't have to. And I still don't think they need to rush.
Apple provides high-value services like iMessage, iCloud, iPhotos, Apple Maps, Apple Health etc. They hold mountains of people’s personal data and interactions. These services provide the personalized experiences that allows Apple’s hardware to be so sticky.
These services are threatened by the emerging competitive landscape. Apple is panicking, and there is a forcing function, because their users are spending more and more time with LLMs having the most personal experiences they’ve ever had with any software, and Apple isn’t getting a piece of that pie. They’re in a very high risk position because this is the heart of their brand and as data is slowly siphoned away into apps and services that are providing the experiences their users are growing to expect, that moat and stickiness is eroding.
That said, this precisely why it’s taken so long. While Apple is desperate, they are completely unwilling to disrespect their users trust and mishandle their personal data or compromise their privacy.