Comment by pjmlp
If it wasn't for Apple wanting to get rid of GCC due to licensing, and Google as well on Android, LLVM would have remained like Andrew Compiler Toolkit, MSR Phoenix, and similar endevours, another compiler development research project at Illinois university.
Thus what would be the commercial reason to support LLVM's sucessor, especially since the companies that were responsible for LLVM going mainstream, are happy with current C and C++ support, mostly using LLVM for other programming language frontends?
non-C/C++ centric, performant compiler maybe. Aliasing support in C is pretty limited and a performant langauge like fortran and more modern equivalents may seek more efficient, concise IR for compiler with less comparable overhead from LLVM.