Comment by joe_mamba

>Is android really iOSs competition ?

It ISN'T in this day and age. People don't switch back and forth between iOS and Android like it's still 2010. They use whatever they got locken in initially since their first smartphone or where Apple's green/blue-bubble issue pushed them to or what their family handed them down or what their close friend groups used to have.

People who've been using iOS for 6+ years will 98% stick to iOS for their next purchase and won't even bother look at Android no matter what features Android were to add.

The Android vs iOS war is as dead as the console war. There's no competition anymore, it's just picking one from a duopoly of vendor lock-ins.

Even if EU were to break some of the lockins, people have familiarity bias and will stick with inertia of what they're used to, so it will not move the market share needle one bit.