Comment by WorldMaker

I stated that I am not naive and am not entirely convinced by Apple's sales pitch that the Private Cloud Compute containers are encrypted with keys in a way that only your hardware device can read in such a way that the PCC is an extension of your device.

I just think it is useful that Apple is trying something along those lines and wishful the guarantees work half as well as they claim they do, because that's a good goal to have in theory even when it fails in practice against dedicated threat actors.

And yes, to be fair my personal day-to-day threat model currently is much more concerned with the evil advertising company known as Google than it is with government actors. Even if Apple's Private Cloud Compute only means "private from Google" that's still a win for me (and most of the information I was looking for when I saw this headline, because my first fear was that the advertising company Google was involved).