Comment by gwbas1c
Because if you don't make periodic cosmetic changes, people will think you're going out of business.
It's why your favorite shoe company, that you buy from every 2-3 years when you wear out your favorite shoes, always has new styles and discontinues other styles. Converse is a great example.
But when Apple released macOS Snow Leopard (widely held to be great), it announced 0 new features over Leopard, to much applause. It focused exclusively on fixing issues, and was better for it.
Journalists will report whatever they get fed anyway (notice how they all talk gleefully over the wobbly new iPhone with a jutting-out camera bump when only a few years ago they talked gleefully about how flat the iPhone was, and then gleefully wrote about how their screen estate was invaded by a notch etc), so if Apple focused on fixing issues instead of short-attention-span apps (when was the last time you used "Image Playground"?) the media could report how committed to reliability and quality Apple is, gleefully.