Comment by choppaface
Comment by choppaface a day ago
It’s not cutting corners. Apple does most of their testing using strictly internal resources, like secret “mini malls” in the Silicon Valley area. They fail because this testing biases their sampling; users must sign draconian NDAs to participate, among other things. These samples are effectively biased due to Apple’s corporate culture regarding secrecy and competition. So, Apple actually works very hard. It’s just they culturally prefer a lot of techniques that their competitors (e.g. Google and Facebook) have throughly proven as inferior.
But is Google better? Not really, they killed a lot of good products like Reader.
But is Facebook better? Not really, Cambridge Analytica and Metaverse and .. facebook products are disposable.
But I think these Apple UX bugs are misdiagnosed. Yes they are atrocious. But think about how atrocious and non-representative and non-competitive Apple’s testing population is.
This all is pretty curious! But my point is that every developer involved would notice how crazy the end result is. No need for a focus group to demonstrate that emperor's new clothes barely cover the body, and don't match the body parts.
But nobody from likely hundreds of people inside Apple involved in the project was able to effect a change towards sanity. I'm afraid many just didn't feel like speaking.