Apple is at the point where they need a Jobs-ian correction again.
Steve Jobs would have had a fit over this product line. As '97 era Jobs put it, "The products suck! There's no sex in them anymore!"
My modest proposal for Apple diehards (especially employees) is to feed all the data that exists on Jobs into a multi-modal model so that Apple can hear just how much their shit sucks from Jobs' digital ghost.
A good starting point would be the https://stevejobsarchive.com/
> Something is wrong in the software industry
Software and technology went from being a productivity tool to an ad delivery vehicle (or delivery vehicle for whatever bullshit is en-vogue like media subscriptions, AI, etc - that ultimately sooner or later comes back to ads).
Turns out you don't actually need much UX or design when the product's productivity capabilities no longer affect your bottom line.
My question is what those people think will happen when the transition completes and everything fully became an ad delivery machine with no productivity features? Ads only work as long as people have disposable income to spend on the advertised products/media, and they won't be having any money if you break the productivity tools they used to make said money. Ads can't work if the entire economy becomes ads.
>Something is wrong in the software industry. Desktop/PC operating systems aren't going away, but the industry have decided that it's no longer a relevant product category.
Half of humanity is not very smart. Once you've sold computers and software to everyone who is smart, you have to sell to the not smart half. And that not smart half isn't going to like or even be able to use complex software. Since there are far more people out there simply consuming things and few people creating things, the bias is going to be for the simpletons.
>"The products suck! There's no sex in them anymore!"
Enter "Lickable Pixels" -- the phrase that stuck to describe the Aqua era.
Introducing Mac OS X's Aqua interface, Jobs said at Macworld in January 2000: "We made the buttons on the screen look so good you'll want to lick them."
https://en.wikipedia.org/wiki/Aqua_(user_interface)
Then there was the red hot irresistibly sexy and well designed IBM Thinkpad TrackPoint -AKA- Keyboard Clitoris -AKA- Joy Button, and IBM's explicitly lascivious "So Hot, We Had To Make It Red" ad.
https://www.reddit.com/r/thinkpad/comments/hodidb/so_hot_we_...
Ted Selker, the inventor of the TrackPoint, told me the story of how that ad got written and refined by focus groups: He slyly suggested the slogan, and IBM's ad designers begrudgingly put it on the page in small text in the corner, below the photo and ad copy. Then they A/B tested it with the text a little bigger, then a bit bolder, then even higher, and it finally worked its way up to the top of the page in BIG HUGE BOLD TEXT!
More about Ted's work:
https://news.ycombinator.com/item?id=34425576
Ted Selker fondly reminds me of "Mr. Lossoff" the "Button Man" in "A Nero Wolfe Mystery” episode “The Mother Hunt”, where Archie drops in on "Mister Lossoff’s Distinguished Buttons” in the garment district of New York:
https://youtu.be/h-QgWOSVKm4?t=724
He's totally THAT enthusiastic, a distinguished expert fiendishly obsessed with buttons! He even carries around a big bag of replacement Joy Buttons that he hands out for free like candy to anyone who’s worn theirs out.
I know this from personal experience: Ted and his wife Ellen once ran into me working on my Thinkpad at some coffee shop in Mountain View, and Ted noticed my worn out Joy Button. He excused himself to run out to his car to fetch his Button Bag, while Ellen smiled at me and rolled her eyes up into her head and shrugged, and we hung out and talked until he got back. I really appreciated a nice new crisp one with fresh bumpy texture, because mine was totally worn down, and it made his day to get rid of a few. (I imagine their house has hoards of boxes and piles of bags full of them!)
The common thread: design that makes you come. Back for more, that is. Buttons to lick till they click. Nubs to rub till they're bald. Products you touched obsessively until they're worn smooth. Tahoe gives us clownish corners we can't even grab. Apple dropped the ball -- and frankly, it's a kick in the nuts.
It's not just Apple though. Something is wrong in the software industry. Desktop/PC operating systems aren't going away, but the industry have decided that it's no longer a relevant product category.
Windows is going down a strange path, where it's productivity is suffering because Microsoft is measuring success in terms of CoPilot adoption. Apple is stuck trying to invent the next iPhone, but in the meantime they are trying to make the iPhone sexy by slapping on a new skin. Then they forgot about macOS and quickly moves over some stuff from iPhone. Neither of the products apparent have UX designers anymore and QA is meeeh.
I don't understand either company. Both use to have talented UI/UX teams and actually listened to them. Is it really just short term stock price thinking that make them both forget that their operating systems should be about productivity and user ergonomics?