Comment by Terr_
Hot-take: "Oh, here's a link that says if I click it, someone will show off their artistic front-end design theme."
"I see flat colors and a list of recent project news. Nothing at the bottom. Is it the wrong URL? Or does it not work on my phone? Let's go back and check the HN comments."
"The submission has a bunch of text which doesn't seem to answer my immediate confusion. There's a game somewhere? Was that the wrong link? Did it not pop up correctly? Did I need to give the site special permissions?"
TLDR: This random user unfamiliar with the site is not sure what they were supposed to focus-on and notice/appreciate, and wasn't able to figure it out within a reasonable period before needing to put the phone down again. (Not including the time to write this follow-up comment.)
Okay, so I think the problem here is that the "game" is easy to miss, when:
1. You have your audio off or volume too low.
2. You just don't interact with the bottom cookie prompt.
3. The prompt never shows up for some reason. Saw it a few times, but even after a lot of resetting cookies and reloading, I can't get it to show reliably.
I suggest a special URL parameter so that you can link people to a slightly deeper step in the process where It's obvious what they should be interacting with.