Comment by victorymakes

I’m also pretty bad at marketing, so I’m still figuring this out myself.

What I’ve been trying recently is to treat “visibility” as a side effect of building, not a separate activity.

A few things that seem at least directionally helpful for me:

• Sharing my work-in-progress on social platforms — not launches, but the actual process: what I’m building, problems I hit, and how I solved them. This feels more like documenting than promoting.

• Writing about concrete technical or product decisions I made, especially when I had to compare different approaches or tools. Those posts sometimes get picked up organically because they’re useful on their own.

• Analyzing competitors carefully, then selectively submitting my product to directories or communities where similar tools already exist. I avoid mass submission and try to match the audience instead.

None of this has “worked” in a big way yet, but it feels sustainable and doesn’t get me blocked or downvoted. For me, that’s already a win.