Comment by CuriouslyC

There are some hacks to make video content easier:

1. Just do split screen videos where you talking head with slides on the other, and read off the slides.

2. Record in segments, with a full reset between each segment. Makes editing really fast.

3. Don't stress about small mistakes. People are into authenticity, it's ok.

Lighting/"studio" design is still an art, but you can get something set up in a day or two. The harder part is coming up with good video ideas, and doing a compelling title/thumbnail/hook. That's a rabbit hole.

If you have a social media following you can leverage that. Cold calls can work if you're selling big ticket items, but you also need to be good at sales and do a lot of legwork so I wouldn't go down that route. I wouldn't start advertising until you can demonstrate product market fit.