Comment by muzani
A specialized POS-inventory-CRM system for an offline store. Pick something - coffee, babysitting, barbers, massage parlors, sushi restaurants.
POS first because everyone has to record money. The value proposition is theft prevention, bookkeeping & taxes, etc. Inventory next because supply chains are too complex for most generic systems. Then some kind of customer retention/acquisition thing so they don't feel like it's a cost center.
The market is too red ocean for VCs to enter. Sales doesn't scale exponentially. That's your moat. I would say just tackle one American sized state, not even the big ones.
Users won't come to you. They'd go to whatever well known system is in your area. You have to go to them. Skip the online ads, TikTok, etc.
Would you integrate with existing POS systems or is this a new one? If a new one do you integrate with some existing hardware for card scans?
I saw the POS systems often have developer/partner programs but at this late stage are they granting those partnerships or is this a gatekeeping system?
Do you have to sell the customer on migrating away from their existing system? How do you convince a massage parlor to migrate from Square? A sushi restaurant away from Toast?
Price?
Thanks.