Comment by xnorswap

I thought the UK ranked well, I didn't realise it ranked that well.

Maybe there's something to be said for left-hand driving, I see Japan ranks very highly too. ;)

The real reason is I guess we take road safety seriously, we have strict drink-driving laws, and our driving test is genuinely difficult to pass.

I seem to remember road safety also featuring prominently throughout the primary national curriculum.

And of course, our infamous safety adverts that you never quite forget, such as: https://www.youtube.com/watch?v=mKHY69AFstE