Comment by mc32

Part of making a typeface is making it subconsciously part of the brand. Though there's precedent for making a functional font in this use case as Airbus designed B612 for readability within their glass cockpits.

You get to decide which car you buy every X years. When the time comes, you pick one of the brands from the group you consider notable. Established brands do a lot of things to stay within that group. This one worked - we talk about it.

Half the value proposition of car culture is to symbol that you're better off than your neighbor etc. Of course branding is important, otherwise you would just buy the competitor's that also give you a couch with 4 wheels.

It beats the bad dream material of every car using Calibri as the only font.

Like what if Mercedes used Comic Sans.