Comment by dybber
In our local highschool (near Copenhagen, Denmark) they have scheduled reading time for all pupils while in school - weekly as part of their normal schoolday. That is, instead of normal class everyone needs to bring a book of their own choosing and read in it. No phones allowed during this time, so they can either read or stare out the window. The local library helps them find books of their own interest.
The idea is to get them find genres and books they like and find joy reading it, while not taking time out of their free time.
Ironically this wouldn't work for me because I do almost all of my reading on my phone these days. It has become the main use of my phone at this point.
It is a good idea though, as long as they can find things they want to read. I've been sucked into the "bleeding edge" of reading (web novels), so it can be a bit more challenging to find things I really want to read. They are still out there though. Eg The Martian and Project Hail Mary (the former actually started as a web novel) .