Comment by keiferski

Comment by keiferski an hour ago

3 replies

LLMs are useful, but AI is itself a marketing term that has begun to lose its luster. It’s rapidly becoming an annoying or trendy label, not a cutting edge one.

I guarantee that in ~24 months, most AI features will still remain in some form or another on most apps, but the marketing language of AI-first will have evaporated entirely.

dr_dshiv an hour ago

> AI is itself a marketing term that has begun to lose its luster. It’s rapidly becoming an annoying or trendy label, not a cutting edge one.

Where have you been the last 15 years? However, I agree with your prediction. Coke making AI advertisements may have had cache a couple years ago, but now would be a doofus move.

  • adastra22 18 minutes ago

    Have you watched broadcast TV lately? Every single advert is AI generated. Pay attention and you’ll see the telltale signs: stitched together 3 second clips with continuity problems, every showdown from a fixed set of compositions, etc. it’s just less noticeable to the average viewer than that coke ad.

  • keiferski 26 minutes ago

    I don’t remember AI being used as a widespread marketing term until 2-3 years ago. Before that it was just more of a vague tech thing you’d sometimes see, but now every single app seems to have reframed their business to be about AI agents.