Comment by Aachen

Sounds like one should be able to get a long way if you put down, say, 2 years of the new license fee and then never have to pay again

I guess the trouble is that game companies can't really band together and pool money to make a good font since the point is to look unique, so this only works for the largest studios. Otoh, at least for now, the smaller ones might stay below the 25k user limit