Comment by kmeisthax

There used to be a meme of people thinking that the Japanese market was somehow inherently biased to domestic companies and unwilling to touch western products. When the reality is moreso that almost every western company that tries launching products in Japan assumes they can just crush the local competition and gets their shit kicked in for the trouble.

The few companies that actually did well in Japan did so specifically because they spent at least five minutes to understand the local context and adapt their business to actually make sense there. Any western companies that actually do this get embraced like nothing else by the Japanese audience. I'm reminded of Apple deliberately pushing for emoji in Unicode just so they could sell iPhones that weren't beholden to the horrible mess that was Japanese telecom emoji standards...