Comment by rchaud
Got anything vis-a-vis the message as opposed to the messenger?
I'm not sure these examples are even the gotchas you're positing them as. Xerox is a dinosaur that was last relevant at the turn of the century, and IBM is a $300bn company. And if it wasn't obvious, the Apple II never made a dent in the corporate market, while IBM and later Windows PCs did.
In any case, these examples are almost half a century old and don't relate to capex ROI, which was the topic of dicussion.
If it's not obvious, Steve's quote is ENTIRELY about capex ROI, and I feel his quote is more relevant to what is happening today than anything Arvind Krishna is imagining. The quote is posted in my comment not to grandstand Apple in any sense, but to grandstand just how consistently wrong IBM has been about so many opportunities that they have failed to read correctly - reprography, mini computers and microcomputers being just three.
Yes it is about ROI: "IBM enters the personal computer market in November ’81 with the IBM PC. 1983 Apple and IBM emerged as the industry’s strongest competitors each selling approximately one billion dollars worth of personal computers in 1983, each will invest greater than fifty million dollars for R&D and another fifty million dollars for television advertising in 1984 totaling almost one quarter of a billion dollars combined, the shakeout is in full swing. The first major firm goes bankrupt with others teetering on the brink, total industry losses for 83 out shadow even the combined profits of Apple and IBM for personal computers."