Comment by davnicwil

It's not so much a case of personal targeting or anything particularly deliberate.

LLMs are trained on the full internet. All relevant information gets compressed in the weights.

If your email and this instruction are linked on your site, that goes in there, and the LLM may with some probability decide it's appropriate to use it at inference time.

That's why 'tricks' like this may get broken to some degree by LLM spam, and trivially when they do, with no special effort on the spammer's part. It's all baked into the model.

What previously would have involved a degree of targeting that wouldn't scale now will not.