Comment by andsoitis
> sufficiently tolerated.
just to point out that if consumers tolerated changes, then by definition, there isn't brand damage.
what that tolerance level is cannot be know with 100% confidence ahead of time and I would argue that a business should have principles that build long-term customer value (and hence business value) rather than being short-term focused.
Right, I'm saying brand damage isn't so much a thing anymore, with the way so much has enshittified and those brands survive. There's still some nonzero risk to it, but certainly where tech companies are involved it's not as feared as it traditionally has been.