Comment by thinkharderdev

> The problem is I still have some of their clothes I bought 10 years ago and their quality trumps premium brands now.

I'm skeptical of this claim. Maybe it's true for some particular brand but that's just an artifact of one particular "premium brand" essentially cashing in its brand equity by reducing quality while (temporarily) being able to command a premium price. But it is easier now than at any other time in my life to purchase high-quality clothing that is built to last for decades. You just have to pay for that quality, which is something a lot of people don't want to do.