Comment by liampulles

I appreciate and respect that this org is avoiding AI hype work, but I don't know if there are long term reputational benefits. Clients are going to be more turned off by your reasons not to do work than your having a "principled business".

From the clients perspective, it's their job to set the principles (or lack thereof) and your job to follow their instructions.

That doesn't mean it's the wrong thing to do though. Ethics are important, but recognise that it may just be for the sake of your "soul".