Comment by raw_anon_1111
Comment by raw_anon_1111 a day ago
I worked inside AWS consulting department for 3 years (AWS ProServe) and now I work as a staff consultant for a 3rd AWS partner. I have been on enough sales calls, seen enough go to market training materials and flown out to customers sites to know how these things work. AWS has never tried to compete as the “low cost leader”. Marketing 101 says you never want to compete on price if you can avoid it.
Microsoft doesn’t compete on price. Their major competitive advantage is Big Enterprise is already big into Microsoft and it’s much easier to get them to come onto Azure. They compete on price only when it comes to making Windows workloads Bd SQL Server cheaper than running on other providers.
AWS is the default choice for legacy reasons and it definitely has services an offerings that Google doesn’t have. I have never once been on a sales call where the sales person emphasizes that AWS is cheaper.
As far as GCP, they are so bad at evterprise sales, we never really looked at them as serious competition.
Sure AWS will throw credits in for migrations and professional services both internally and for third party partners. But no CFO is going to look at just the short term credits.
> AWS has never tried to compete as the “low cost leader”. Marketing 101 says you never want to compete on price if you can avoid it.
Despite all that and whatever you say, the fact is you do compete. It doesn't have to be a race to the bottom.
So Cloudfront free tier and the latest discount bundles etc aren't to compete? People have also negotiated private pricing way below list price and a lot cheaper than competitors.
Similarly was the Dynamodb price cuts not due to competition?
I can give way more examples...