Comment by wesammikhail

I work as a consultant and tend to focus on helping startups grow their revenue. And what you're saying here is almost word for word what I often recommend as the *first thing* they should do.

In many cases I've seen projects increase their revenue substantially by making simple messaging pivots. Ex. Instead of having your website say "save X dollars on Y" try "earn X more dollars using Y". It's incredible how much impact simple messaging can have on your conversion rates.

This extends beyond just revenue. Focusing on revenue centers instead of cost centers is a great career advice as well.