Comment by ryanmcbride

Sometimes companies become irrelevant while following the market, while other companies revolutionize the market by NOT following it.

It's not "swim with the tide or die", it's "float like a corpse down the river, or swim". Which direction you swim in will certainly be a different level of effort, and you can end up as a corpse no matter what, but that doesn't mean the only option you have is to give up.