Comment by everdrive

As with so much technology, the technology exists in part to provide a service to the customer, but more and more it exists to direct the customer into the behaviors desired by the technology owner and its advertising partners. This isn't always so evil or insidious, but the point stands that Netflix (or almost any modern service) doesn't want you to do what _you_ want with your devices. It wants to direct you towards whatever is most beneficial to Netflix. These companies don't really serve their customers, except confusingly, customers keep paying for these services.