Comment by Swizec
Comment by Swizec 2 days ago
I’ve seen Picallilli’s stuff around and it looks extremely solid. But you can’t beat the market. You either have what they want to buy, or you don’t.
> Landing projects for Set Studio has been extremely difficult, especially as we won’t work on product marketing for AI stuff, from a moral standpoint, but the vast majority of enquiries have been for exactly that
The market is speaking. Long-term you’ll find out who’s wrong, but the market can usually stay irrational for much longer than you can stay in business.
I think everyone in the programming education business is feeling the struggle right now. In my opinion this business died 2 years ago – https://swizec.com/blog/the-programming-tutorial-seo-industr...
I get the moral argument and even agree with it but we are a minority and of course we expect to be able sell our professional skills -- but if you are 'right' and out of business nobody will know. Is that any better than 'wrong' and still in business?
You might as well work on product marketing for ai because that is where the client dollars are allocated.
If it's hype at least you stayed afloat. If it's not maybe u find a new angle if you can survive long enough? Just survive and wait for things to shake out.