Comment by aaplok
You got a bunch of responses already, here is an intuitive reason.
In similar triangles all distances are scaled by a factor k, by definition. Then, intuitively the areas are scaled by a factor of k^2, since you obtain an area by multiplying two distances.
So the ratio of the area over the hypothenuse is scaled by a factor of k^2/k=k.
It is not hard to confirm the intuition that the areas are scaled by a factor of k^2, since it is precisely the product of the lengths of the two sides adjacent to the right angle.
I think it would be clearer with an explicit function of a rectangle's area with respect to its diagonals: