Comment by pessimizer

> IMO blogs were killed by big tech and social media.

They were killed by search engines not indexing them anymore. Search engines are now curated guides that have nothing to do with the search engines of the past, which were basically just grep. Their purpose now is to direct you to revenue generating products, and they will simply change or ignore your query in order to do that. Individual people doing individual things are of no interest to the money machine.