Comment by nickjj
I'm not sure about this.
I've released a new post every week for 10 years straight.
My traffic in the last 2 years is worse than the first 2 years. At the blog's peak I was getting around 180k unique visitors a month for years.
I was able to build a whole business around selling tech courses and doing contract work for the last 10 years but now traffic is so little that this is no longer feasible (not even close).
Just looking at the numbers, it's very likely related to Google not sending as much traffic as they used to because they either inline my content on their search engine results or AI results are used now instead of people visiting individual sites.
I still do it because I enjoy the process and my main motivator was never money but at the same time you need to be able to sustain yourself too. It's a bummer to be honest.
On that note, a ton of great non-money related opportunities came my way due to posts I've written in the past so I won't be stopping. I hope these continue.
Personal blogs are completely different from a web-based business which relies on SEO to be profitable.
The idea of personal blogging is for your own growth and history.