Comment by hakfoo

Gamers at least enjoy their GPUs and memory.

The tone from the AI industry sounds more like a dependent addict by comparison. They're well past the phase where they're enjoying their fix and into the "please, just another terawatt, another container-ship full of Quadros, to make it through the day" mode.

More seriously, I could see some legitimate value in saying "no, you can't buy every transistor on the market."

It forces AI players to think about efficiency and smarter software rather than just throwing money at bigger wads of compute. This might be part of where China's getting their competitive chops from-- having to do more with less due to trade restrictions seems to be producing some surprisingly competitive products.

It also encourages diversification. There is still no non-handwavey road to sustainable long-term profitability for most of the AI sector, which is why we keep hearing answers like "maybe the Extra Fingers Machine cures cancer." Eventually Claude and Copilot have to cover their costs or die. If you're nVidia or TSMC, you might love today's huge margins and willing buyers for 150% of your output, but it's simple due diligence to make sure you have other customers available so you can weather the day the bubble bursts.

It's also a solid PR play. Making sure people can still access the hobbies they enjoy is an easy way to say you're on the side of the mass public. It comes from a similar place to banning ticket scalping or setting reasonable prices on captive concessions. The actual dollars involved are small (how many enthusiast PCs could you outfit with the RAM chips or GPU wafer capacity being diverted to just one AI data centre?) but it makes it look like you're not completely for sale to the highest bidder.