Comment by cj

Ironically, I could see the author's logic being used as a justifcation to build more "evil" features:

> Talk to me like I’m used to. Be familiar, be approachable. I want to feel like you care about helping me. Not “me” as in “all the prospective 99,99,999 users”, but “me” specifically. Users shouldn’t feel like they’ve been dropped into a cookie cutter template - a cold, hard reminder that this is clunky, soulless machinery removed from their world.

In other words, the author wants a personalized experience. A personalized news feed. An experience that is tailored to them. (Isn't that what everyone is complaining ruined Facebook, insta, youtube, etc?)

I don't think that's what the author actually wants. I think it's just poor framing / unclear writing.

If the idea is "I want to work at a company that cares about its craft" -- the example they picked to illustrate that point is just odd. Whether or not a company uses a combined singular/plural form like "Uploading File(s)" is not a very good indicator of whether that company values its craft, IMO.