Comment by simonw
"Generated material is temporary and not part of the final deliverables" sounds like they are not looking to generative AI for content that they will air to the public.
Later on they do have a note suggesting that the following might be OK if you use judgement and get their approval: "Using GenAI to generate background elements (e.g., signage, posters) that appear on camera"
"If you can confidently say "yes" to all the above, socializing the intended use with your Netflix contact may be sufficient. If you answer “no” or “unsure” to any of these principles, escalate to your Netflix contact for more guidance before proceeding, as written approval may be required."
They do want to save money by cheaply generating content, but it's only cheap if no expensive lawsuits result. Hence the need for clear boundaries and legal review of uses that may be risky from a copyright perspective.