Comment by caconym_
The issue is with Apple specifically in the sense that they have been offering a superior E2EE cloud storage service that will soon be denied to UK residents (IIUC, E2EE isn't offered by their competition e.g. Google, Microsoft). But the article goes out of its way in its first section to note that Apple isn't in the wrong at all here:
> But I will say that the shutdown of ADP is Apple being on the right side of the geopolitical fight, as inconvenient as that may be to you and me.
It is, if you care about the issues the author evidently cares about, "time to start de-Appling". I am a satisfied ongoing customer of Apple and I didn't find this headline to be the least bit inflammatory. It is, at worst, minor clickbait—but it's not really bait at all, since the contents of the article match the headline.