Comment by sedatk
Eh, the whole "de-Brand" lingo comes from "de-Googling" which has unambiguously blamed Google for the act. The use of the same type of terminology automatically implies the same set of circumstances.
When you say "time to de-CocaCola" while all soda products are susceptible to a certain health hazard, you can't say "Obviously, CocaCola isn't being blamed here".
The analog of your example would be "time to get out of the cloud" for the article.
> the whole "de-Brand" lingo comes from "de-Googling"
Which no doubt stems from more practical usage, like "de-worming". That does not imply that there is blame to go around. You are not blaming the worm — you just want rid of it because it is not something that is working for you.