Google only ever returns a maximum of <400 results. If you actually click through at 100/page, you'll only get 3.something pages of results. Despite what is says at the top re: results. Those results are not accessible.
Bing only returns 900. Kagi only 200. Deep search and surfing is pretty much gone on all major search "engines".
It's not Google's fault alone.
SEO manipulation for example, that could be tackled by our legal system similar to existing slander, unfair competition and advertising regulations. But unfortunately, most representatives are not digital natives but old digital buffoons, and the post-2000/Gen Z kids never gained an understanding of what actually makes the web tick.
As for the TLD explosion, we definitely need a completely new setup for ICANN. The trouble all of that has caused, just for a measly 250k in fees for each new gTLD, is insane.
> Google only ever returns a maximum of <400 results.
That's perfectly fine. If I'm going to use a search engine, I'm not willing to sift through hundreds of potentially relevant results. I hope I find what I'm searching for in the first page, or at best in the first 3 pages or so.
What's not cool about Google is that now it hits you with AI slop with dubious quality right at the top, followed by a page of sponsored results, followed by some potentially useful results, followed by an entire ocean of spam traps and clone sites and really shady results with exotic never-seen-before TLDs that leaves you wondering whether clicking on a link will get in a hostile database. That's what's not cool about Google: is that you can't use it to search the web anymore.