Comment by jand
This becomes much clearer with a balance sheet in front of you.
What is saving? _Spending less_, that's all. Saving generates no income, it makes you go broke slower.
Independent of the price or the product, you can never save more than factor 1.0 (or 100%).
Wasn't there a guy on TV who wanted to make prices go down 1500%? Same BS, different flavor.