Comment by Retr0id
Is this really aimed at the smaller businesses, or is it aimed at the big businesses who want to cut down their marketing department?
Is this really aimed at the smaller businesses, or is it aimed at the big businesses who want to cut down their marketing department?
Giant companies don't use do ad campaigns anyway. They hire ad agencies, which themselves may hire smaller ad agencies or consultants, and those are more than happy to innovate and improvise using whatever trick can come across.
Note, I said companies, because brands at this point are merely labels, most of them throwaway; big companies use them the same way small companies do, including to run fly-by-night scams on burner brands. They're more than happy to delegate it to smaller agencies, too.
Point being: there's not much correlation between branding, ownership structure, and what advertising techniques can be applied by what organizations.
That’s where I stay to see some benefits. Will AI ads (or media) be better than an expert human made ad campaign? Not at the moment.
But can a small business use AI tools to make a better ad for their smaller budget? Probably.
I was thinking about this in the context of some videos posted here a few weeks back. They were AI generated video shorts. They weren’t fabulous, but they were funny and entertaining. There was a small writing team behind it that was able to produce solid video content that would have been way out of their budget just a few years ago. But with AI tools they were able to get their ideas made and content available.
That’s where I start to struggle… I’m not a fan of pure AI content, but if it helps smaller teams on smaller budgets compete a little more, or helps individual creators get to tell their story when they otherwise couldn’t, is AI content completely wrong?
I tried this out, and the stuff it produces is just simple text overlaid nicely on images you supply. If you have a designer, it'd take 60 seconds to knock one of these out, plus you'd already have a style guide that this app wouldn't follow closely enough to use. This is definitely for small businesses.
Obviously both parties will have access to the tech, but I don't see giant brands just using something like this to hack an ad campaign. Either way it doesn't really matter. It just levels the playing field