Comment by atoav
When I ask myself who in my friends circles has had the happiest, longest lasting relationships it almost never were the guys with the money.
Don't get me wrong, that doesn't mean the inverse is true and you score big time if you are an ugly bum. It just means other qualities matter often more than men think. Being a kind guy, having humor, being emotionally reliable (meaning you're emotionally stable and not easily provoked, angered), being fun to be around, things like that.
I was one of those guys who always had more female friends than the average dude and I can assure you the stuff girls talk about when they consider partners are more often about how a guy is, than what he has.
Not that there aren't women who decide based perceived wealth, of course they exist. But why on earth would you consider catering to those? Got nothing else going for you except money?
Money (or access to money) is often a proxy for a certain kind of stability and access to leisure, two things that many people strive for.
But the joke wasn't about long term, successful relationships. The guy was interested in looking attractive. That could have any kind of relationship goal, from one night stands to marriage, or even meeting someone who could introduce them to even more people.