Comment by bigiain

Suspicious-me is wondering how Google are going to treat AI generated marketing slop created using Pomelli differently to slop created with other tools (or even human created marketing content) in search ranking?

If I were an EvilGoogle manager, I'd have an enshittification playbook complete with a timeline and KPIs/OKRs mapped out - and probably already linked to individual engineer's promotion/RIF futures.

They know exactly who's using this tool and which company they're using it on behalf of.

In the short term I'd have those companies webpages using Pomelli generated content to rank highly, and for advertising on those pages to show higher then usual clickthrough rates - and probably gradually downrank non-Pomelli pages on their sites. Once it becomes well known that Pomelli generated content genuinely generates more revenue that other options (even though that's only because Google have their thumb on the scale), everybody is going to jump on the gravy train, and a sub-industry of Pomelli consultancies/agencies will show up, like specialist SEO firms did way back.

Gradually that new "Pomelli Content Optimisation" will capture a significant-enough slice of the web content generation pie, and Google will start to sell them "Pro" subscriptions and features, while at the same time reducing functionality and effectiveness of the tools individuals and end-user companies have access to - driving even more revenue into the PCO industry.

Eventually, when enough companies are fundamentally reliant on external PCO vendors, Google will ramp up the pricing of their tools.

(With any luck AGI will have turned us all into paperclips before that runbook plays out.)