Comment by parpfish
And to add to that- seeing a real world friend go on dates or start a relationship because of an app is better than any marketing you could ever buy.
If you want to drive top-of-the-funnel growth, make the product good even it causes some folks to drop out once they’re in a relationship.
They don't need that. What option do most young people have?
Most young men can't approach women, most young women can't handle being approached and we don't have shared spaces where people can get to know each other and pair off anymore. Young people think the apps are dumpster fires, they hate them, but the alternative is sadly worse.