Comment by ivape
It's interesting that you bring that up because I was just thinking about this concept in an undeveloped form. Egregious salesmanship is to sell an inferior or poor product while bolstering the overall brand reputation. How could that even be possible? With lies. You're absolutely right, the salesman in our world is in his purest and most demonic form.
With Brand management specifically, they specialize in servicing an ornate roof on a house so as to distract from the rest of the house. The ornate roof can be seen from miles away, and so it is the greatest ad you can buy in terms of reach.
I think I was thinking about this because of all the AI startup ads I've been seeing on Youtube. You wouldn't ever know how unworthy their product is based on how much branding and marketing they do. But that is the dance they do, the managing of the delta between product quality and brand quality, the management being the logistics of veiling that delta (not actually closing it).
Taking down a brand means to be diligent and aggressive in exposing that delta. Seems like common sense, but I'd urge you to consider it as more a "classical" formalization of what it is and what needs to be done. There is a terrible phenomenon within the human experience that results in humans trying to lie to each other for money.
It's the classical Theory on Being a Piece of Shit.
Amen! This touches on my biggest frustration. Product marketing doesn't market anymore. For so many products you can't find any specific information unless you go look at reddit or reviews or something. Half the time you can't even see a real picture of the item in a room or serving its purpose because listings are so filled with photoshopped garbage. They want you to spend sometimes hundreds or thousands on something without even being told an accurate set of dimensions or ever seeing it actually in use.
It's really disgusting. The problem is sometimes you need these things. We were recently shopping for an oven and it was like that. Lots of photoshopped images, it says "5 burner" but doesn't actually mention the 5th burner is just a warming burner except if you can see the one picture where the dial looks different from the others.
It's just ok for corporations to scam people now it seems. I don't know what to do about it but I'm very sick of dealing with it.