It's hard to know exactly which forms it will end up taking, but dependence on these companies is going nowhere good. And more quickly than it took streaming (for example) to go from offering a better experience (to win market share) to the current (and inevitable) norm of raising prices constantly and introducing unskippable ads.
This is already the case for OpenAI. Go ask for some backpack recommendations.
> and introducing unskippable ads.
Maybe I'm missing something obvious, but where on either ChatGPT or the API platform OpenAI hosts are you seeing ads?
> it took streaming...
Parent is comparing OpenAI to other companies that followed a similar trajectory of enshittification.
Yes, and just as ads eventually came to streaming in a worse form (unskippable, hypertargeted) that cable companies didn't have the ability to innovate, the new frontier of ads will again come with qualitatively worse innovations. Seamless and undisclosed in conversational LLM output.
I could totally see them having responses sprinkled with subtle marketing. Ask it for the best travel backpack and ooops all sponsored.