Comment by btown

Ironically, to take it full circle, I think that the thing that led to mobile being so user-hostile was the lack of sideloading of apps.

I remember sites on the early web like Hampster Dance, where monetization happened as an afterthought. But if you have to pay $99 annually and jump through hoops just to get your software even testable on the devices of a large number of consenting users, the vast majority of software is going to be developed by people who seek an ROI on that $99 investment - which wasn't cheap then and isn't cheap now. Hampster Dance doesn't and wouldn't exist as an app, because Hampster Dance isn't made as a business opportunity.

Similarly, outside of a few bright lights like CocoaPods, you don't get an open-source ecosystem for iOS that celebrates people making applications for fun. And Apple doesn't want hobbyist apps on its store, because Apple makes more money when every tap has a chance of being monetized. Killing Flash, too, was part of this strategy.

Apple certainly could have said "developers developers developers" and made its SDK free. But it realized it had an opportunity to change the culture of software in a way where it could profit from having the culture self-select for user-hostility, and it absolutely took that opportunity.

It's not a bad place, the environment we live in. But IMO, if Apple had just made a principled decision years ago to democratize development on its platforms, and embraced this utopian vision of "anyone can become a programmer"... it could have been a much brighter world.