Comment by mritchie712

It's the right move if they want to IPO.

The "modern data stack" market excluding of data warehouse / data lake is pretty small. Fivetran is biggest one and still under $500M in revenue, so they're acquiring other parts and starting to offer their own datalake (managed Iceberg).

Snowflake started offering fivetran-like connectors a couple years ago and I expect they'll double down there. Same with Databricks. Microsoft has Fabric now, but the reviews have been terrible (my experience included).

I think they'll each ultimately have a full data stack.

If you don't want to wait, we built a modern-data-stack-in-a-box at Definite (https://www.definite.app/).