Comment by rockostrich

Fivetran isn't really much of a transformation layer so this is likely just a move to lock-in customers of both companies by upselling an ingestion/transformation layer to existing customers.

The bigger question mark to me is that Fivetran recently acquired Tobiko, the company behind a dbt competitor SQLMesh. The Tobiko team said their focus has been on dbt-compatibility because a lot of Fivetran customers use dbt for their transformation layer. I fear it may have just been a way to get rid of competition leading up to this deal. I can't imagine Fivetran spent a ton of money just to have 2 products that do very similar things.

We use both open-source SQLMesh as well as their cloud offering Tobiko Cloud. Following the acquisition, we were annoyed that focus was going to go to dbt compatibility because there was a bunch of stuff on their roadmap that would help us that was now deprioritized. Thankfully, they still offer great support to us and delivered a few features that have given us some quality of life improvements. With this announcement, I'm worried we're going to end up being forced to migrate to dbt...