Comment by econ

Coincidentally or not, those folks who have more subscribers usually charge more for their consideration. That’s why I generally trust Steve of Gamers Nexus more than other folks, because they don’t do ads except for promoting their own products, so there’s no conflict of interest. On the one hand, Gamers Nexus doesn’t manufacture their own hard drives, but on the other, they publish their methodology and have a reputation to uphold, so I would trust their judgement regarding testing computer hardware more than folks who do engage in outside advertising.

They don't have to tell you anything. Just unbox and show what they got.

I just purchased a bicycle chain cleaning device. It was absurdly cheap. The plastic was extruded poorly, it was hard to assemble, it was not entirely obvious how to use it. However! It did the job and it barely got dirty. I expected it to be full of rusty oil both inside and outside but it accumulated just a tiny smudge on the inlet. If anyone made a video it would be a fantastic product.

Alternatively, unknown creators have less incentive to falsely promote or lie. It’s the reason I tend to trust random strangers on Reddit than popular YouTubers who have achieved monetization and sponsorship.

I don’t trust big channels especially, because I assume they have just sold themselves out to the biggest sponsor. Influencers only exist due to campaign deals, where companies try to sneak their ads into your mind by abusing your inclination to trust another human being. All of it is sickening.

In comparison, I’d rather read a general review magazine with a long history. At least they don’t try to trick me into believing they are working out of the goodness of their hearts, and they usually aren’t married to a single big sponsor.

Online reviews are broken beyond repair.