Stratoscope 5 days ago

I hope they go Full Cracker Barrel on this:

1. Original logo has country charm and soul.

2. Replaced with a modern soulless logo.

3. Customer outrage!

4. Company (or open source project) comes to its senses and returns to old logo.

https://media.nbcboston.com/2025/08/cracker-barrel-split.jpg

(n.b. The Cracker Barrel Rebellion is sometimes associated with MAGA. I am very far from that, but I have to respect when people of any political stripe get something right.)

  • b00ty4breakfast 4 days ago

    the funny thing about the Cracker Barrel brouhaha is that the new one still looked like something you'd find on a pack of matches from a hotel bar in the 70s.

    • janc_ 3 days ago

      It looked like Cracker Barrel's own logo in the 1960s/1970 IIRC.

  • UltraSane 5 days ago

    The Cracker Barrel "controversy" seems to have largely been fueled by bots.

  • swyx 4 days ago

    ah, the New Coke Gambit

    • acomjean 4 days ago

      Ah New Coke… Oddly I liked new coke better. My most 80s possession is a new coke can with max headroom on it.

      They had both new and “classic” for a while co existing.

      • jkaplowitz 4 days ago

        > Oddly I liked new coke better.

        Fun fact: so did most focus groups and (I think?) blind taste tests when it was just presented as a new drink, but they tended to be horrified by the idea of it actually replacing classic Coke. The problem with that switch was mostly psychological / cultural, not chemical.

        Also, Diet Coke, which remains quite popular, is still based on the New Coke formula except with the sweetener swapped out. The no-calorie version of classic Coke is Coke Zero. The Coca-Cola Company has been working to increase Coke Zero's popularity, and it is now much more popular than it used to be, but I think Diet Coke continues to be more popular than Coke Zero even now.

        • cyphar 4 days ago

          > The Coca-Cola Company has been working to increase Coke Zero's popularity, and it is now much more popular than it used to be, but I think Diet Coke continues to be more popular than Coke Zero even now.

          This might be a per-country thing -- Coke Zero has always been more popular in Australia ever since it came out (it can be hard to find Diet Coke in vending machines and for single-bottle sales here). Of course, Coke (and Pepsi) can taste different in different countries but I would say the Aussie one tastes pretty similar to the American one.

BreakingProd 5 days ago

I was unaware of the new logo… and I am just realizing for the first time after many many Flask apps… that the logo is not a chili pepper.

  • w-ll 4 days ago

    This logo is bad.. not even talking about the mark, the fonts are wtf. Uppercase 'F' shorter than the lower 'l' and 'k', the 'a' and the 'k' bad, even the lower bar on the 'f' angle is just... eww. And then the mark. I dont get any of this.

    • latexr 4 days ago

      > the fonts are wtf. Uppercase 'F' shorter than the lower 'l' and 'k'

      Just like in the old one. That is not strange in the slightest, it is a very common feature of typefaces that the ascenders of lower case letters overshoot the height of uppercase. That is one of the ways to distinguish an uppercase i from a lower case L.

      > And then the mark. I dont get any of this.

      They look to be following the Material Design logo trend that was in fashion a while ago. Following trends in logo design is never a good idea, it makes them look outdated soon.

  • nkozyra 4 days ago

    Using a chili pepper as a flask could work, though, but not necessarily recommended.

  • jonpurdy 4 days ago

    I was going to post the same thing; glad I searched for 'chili' and found your comment.

  • doctaj 4 days ago

    I feel dumb - I thought it was a chili pepper, too.

Imustaskforhelp 5 days ago

I didn't know that they have the new logo before reading your comment. Been 2 years since I last searched flask but yeah the old logo was vintage and I also preferred the old logo and the new logo feels mid/sucks.

The old logo is much better.

  • actionfromafar 5 days ago

    New logo is instantly forgettable. Would disappear as an app icon on a phone home screen, forever mistaken for a bank app.

  • hackernewds 5 days ago

    Old logo is impossible to resize and present on any assets that aren't rectangular. Flask isn't a country podunk restaurant

    • wiseowise 5 days ago

      > Old logo is impossible to resize and present on any assets that aren't rectangular.

      Neither is the new one, because you have to be a madman to show this hideous thing anywhere.

    • philipallstar 4 days ago

      > Old logo is impossible to resize and present on any assets that aren't rectangular. Flask isn't a country podunk restaurant

      You're measuring it by irrelevant measures. This is like when all the terrible Western game devs criticised Elden Ring because it didn't have "good UX".

    • coldtea 5 days ago

      >Old logo is impossible to resize and present on any assets that aren't rectangular.

      Who the fuck cares? That never hurt flask from becoming a well beloved widely adopted tidy framework.

      And it's trivial to "resize and present" the old log on "assets that aren't rectangular"...

      >Flask isn't a country podunk restaurant

      Yeah, apparently by the new logo it's a generic mall fast food chain restaurant for people with zero taste

echelon 5 days ago

Oh God, that's not it.

The old logo is classic and bespoke. I could recall it from memory. It's impressionable.

The new one looks like an unfunded 2005-era dorm room startup. XmlHttpRequests for sheep herders.

  • cap11235 5 days ago

    No, it looks like a disney channel show in 2008 that had one season

  • [removed] 5 days ago
    [deleted]
thaumasiotes 5 days ago

Huh. What most stands out to me about the logo, old and new, is that it clearly depicts a drinking horn instead of a flask.

foresto 5 days ago

The old logo would seem at home on a shelf of classic O'Reilly books. :)

saltcured 5 days ago

I think it should not have a logo, so it is left to interpretation.

Thinking about hand-rolled web services, I usually imagine either a stealth alcoholic's metal flask or a mad scientist's Erlenmeyer flask.

zestyping 4 days ago

Goodness gracious, that font in the new logo is the most hideous font I've seen in a very long time.

varispeed 5 days ago

New logo looks like a device some tribes' men use to cover their member.

WD-42 5 days ago

What the…? I guess I’ve been reaching for FastAPI instead of flask these days because I had no idea this happened. Didn’t all the pallets projects have the old timey logos? I wonder what happened.

parlortricks 5 days ago

yikes, that is not a great logo. it has also lost its essence

  • Stratoscope 5 days ago

    In fact, when I saw the new logo, the first thing that came to my mind was Brigadier General Jack D. Ripper in Dr. Strangelove saying "I deny them my essence."

  • travisgriggs 5 days ago

    But, this seems to me the gestalt of modern design. Less less less. Until it is no more.

    I also hate the new ones. And most of what modern design pumps out now days.

guywithahat 4 days ago

Counterpoint: The old logo looks like it's for a piece of software that stopped being maintained 15 years ago

Terretta 4 days ago

For [1] they picked clip-art of a crown molding cross section.

callamdelaney 4 days ago

Yeah I yearn to go back to flask but the logo is giving me the ick.

coldtea 5 days ago

The usual crap when either some "business" or some "designer" types come in

AlienRobot 4 days ago

Is it just me or there has never been a single logo update in history that actually improved a logo?

An once whimsical corner of web development has lost its charm due to arbitrary trends.