Comment by j45
It's not about whether it's hard for you.
Lots of people don't program.
More people don't know how to program than do know how to program.
In that way, just because I can't imagine it being hard, doesn't mean I understand everything there is to understand.
This creates a gap and opportunity for products to make technology more approachable for the majority, instead of the minority (programmers).
Making things accessible to more people instead of less people seems to increasingly be the way.
Programming an ESP32 using the arduino ide is no harder than programming an arduino using the arduino ide. The only difference is that you can find an ESP32 for much much cheaper.