Comment by MountDoom
Comment by MountDoom 7 days ago
The problem is that there just isn't a whole lot of money to be made in providing hobby hardware for enthusiasts. Every time a big player gets involved, they think they can change this. A decade ago, Intel tried that back in the day with Galileo / Edison, and tellingly, they came up with the same "ideas": IoT / AI.
If you're doing cheap IoT trinkets, you're never going to pay extra for a brand. You're going to buy the cheapest wifi / BT chipset out there and make do with that.
And if you're doing serious AI, you basically go for a real computer with real computing power, and in that segment, the Arduino brand means nothing.
I suspect there was an internal deck saying how this acquisition is going to give them foothold in the hobby community, but if they wanted that, there's a million better ways. Starting with making documentation, SDKs, and toolchains accessible and easy to use. There's a reason why you see Microchip, STM, RPi, and Espressif chips in every other DIY project.
> If you're doing cheap IoT trinkets, you're never going to pay extra for a brand.
Except for the Arduino brand. Arduino boards have margins that traditional hardware vendors can only dream of achieving. The only thing carrying that profit margin is the Arduino brand. The software stack is not tied to their hardware, but they make tons of money on hardware.